It’s time to update your menu and you’re torn. Do you keep laminating them as you’ve always done? Or is it time to make the switch to waterproof paper?
We’re here to give you a few reasons why making the switch is not only cost-effective, it can also be very smart business. Sure, the paper might cost more up front, but when you factor in the lamination materials and cost of labor, it can actually end up costing more to laminate.
Plus, lamination takes a lot longer than printing directly on waterproof paper. Hours and hours longer, in fact. It’s also a short-term solution. And, believe it or not, it won’t withstand the everyday chaos of spills and temperature changes like waterproof paper will.
Laminated menus look great, until they don’t. Cracking, peeling, water bubbles. You know the story. Having a customer tell you they can’t read the menu due to a giant water bubble, or that they cut their finger on the peeling pages, leaves you embarrassed and leaves the customer with a bad taste in their mouth about your business. And we all know, people talk. You don’t want bad reviews over something as simple as a menu.
There are various companies out there that provide waterproof menu paper. It doesn’t tear, can withstand water and heat, and repels nasty chemicals, grease and solvents.
It’s also easy to sanitize, which is vitally important when you’re trying to get one table clear and ready for new customers in a hurry. You can even completely submerge the menu in water and it won’t harm it. Pretty fantastic.
Some of the paper is made on 100% recycled material. Treeless paper. Talk about being environmentally friendly and doing your part to aid in the longevity of our forests!
Another perk of waterproof paper is you can print menus on your own using a dry toner laser printer. If you have a special promo you want to run and only need 10 copies, you won’t have to pay your printer a massive fee for the short-run.
Worried about image quality? No fear. Your menu will look as crisp as if you’ve used regular paper with lamination.
The paper also comes in different colors, sizes and thickness levels, depending on the company you use. Many also offer pre-scoring for menus that need to be folded, as well as help with design and actual printing of the menu.
So whether you plan to order the paper and print yourself or have the company do it all for you, the end result is a brand new menu ready to stand the test of time AND spills.
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