Whether your business is online or offline, accepting credit cards is a must. There are many benefits to accepting credit cards, such as:
-Increased revenue and decreased reliance on cash
-Faster transactions and less time handling money
-Potential for higher customer satisfaction
-Fewer errors in calculating sales tax
-A broad range of solutions to choose from
Accepting Credit Cards In-Store
Did you know that most people prefer to use credit cards in-store? In fact, recent data indicates that 78% of shoppers prefer to pay with their credit card in-store.
Fortunately, it’s easy and cost effective to accept cards in-store: All you need is a payments device, like a credit card terminal, and a connection with Simpay. Additionally, there are many benefits of accepting cards in-store:
-Credit card transactions are faster than waiting for customers to count out cash
-Customers are more satisfied because they’re not asked for their signature every time they purchase something
-You have the ability to process both debit and credit cards
Allowing your customers to use their card when they visit your business will create an easier experience for them. Accepting credit cards in-store can also increase your revenue because you’ll have less reliance on cash.
Swipe, dip, Tap?
All Simpay payment solutions give your customers the ability to swipe, dip or tap their credit or debit cards at the point of sale.
Swiping the magnetic stripe on the back of a credit or debit card is what most business owners are used to, but it’s not the safest option out there. In fact, by 2025, you’ll see fewer cards being issued with “magstripes” on them.
Dip cards must be dipped into a special machine that reads account information from a computer chip on the customer’s card. This method is safe, reliable and will protect you from fraud and chargebacks.
Tap transaction are contactless payments. They are safe and reliable because the card never has to leave the consumer’s hand. Wallet payments, like Apple Pay and Google Wallet use this kind of technology. The National Retail Federation cited that “the use of mobile payments and contactless credit cards has significantly increased.”
Accepting Credit Cards Online
If you’re a business owner with an online store, accepting credit cards online is a no-brainer. After all, it’s convenient for both your customers and you.
There are many advantages to allowing your customers to pay with credit cards on your website. For one, it allows your consumers to use their credit card instead of downloading apps like PayPal or Venmo (which charge you more on average to accept cards).
Setting up your site to accept credit cards
The first step in accepting credit cards is to set up your website to accept them. You can do this by installing a payment gateway – We can help you do that!
If you’re using WordPress, there are plenty of extensions and plugins that make it easy for you to start accepting payments.
You also have the option of integrating the software with one of the many third-party gateways currently available. We can help you with that too!
Whatever method you choose, remember that not all gateways work with all sites so be sure to do your research before committing to any one option.
Choosing a credit card processor
The first step in accepting credit cards is finding the best credit card processor for your business.
Cost is important, for sure, and so is customer service quality, technical support, virtual terminal capability, EMV readiness, and more.
At Simpay, we’ll make it easy for you to find the perfect solution. Our reliable business solutions are everything your business needs to connect, grow, and succeed. We are fervent about providing our clients with the kind of service that people don’t expect any more. We don’t hold you to a contract and take a hard stand against pricing deception—you won’t find any hidden fees and pricing tricks when you work with us. We provide every customer with the reliable, honest, and secure business solutions that they need and have come to trust.
Contact Simpay today to learn just how easy it is to set up your processing account and get back to doing what you do best – Running your business.
