There’s no question that selling your products online is a great way to generate serious revenue and connect with customers more effectively. However, making your offers stand out and gaining traction among the right audiences can be challenging.
Fortunately, you can quickly boost sales by running specials and deals on a few of your top items. Here’s everything to know.
Why Run Sales?
The easy answer is that consumers love getting a great deal. Shoppers are particularly fond of sales and bargains, with 62% of consumers in this vertical reporting they wait to make purchases until the item is discounted.
Running sales, specials, or early bird event registrations can boost your total sales volume and incentivize customers to check out your products. Offering deals or other discount opportunities is especially useful when launching a new business venture or releasing a unique product.
Sales, specials, and registration-related deals are also effective means of gaining traction in new markets. Whether you’re running an established business, looking to grow, or have recently started a new company, consider incorporating sales or special events into your marketing strategy.
How to Get the Word Out About Your Latest Promotions
While there are numerous ways to inform your customers about your latest promotions, sales, or product specials, the most effective approach involves leveraging email. Email is almost 40 times more effective at attracting new customers than popular social media platforms like Twitter or Facebook.
Creating a positive sales experience for your audience is critical when constructing your emails. When asked what components of a sales pitch make the experience positive, 69% of respondents said they want their needs heard, and 61% advised sellers not to be pushy.
How can you apply these concepts to your email? Simple: Present your audience with relevant deals based on the data you’ve collected. Additionally, compose a simple message encouraging them to check out your latest specials, but avoid sounding overly salesy or forceful.
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Preparing to Advertise Your Next Special Event
Running your first special event is far easier than you might expect. First, decide what sort of promotion you want to run. Some common options include discount or loyalty programs, digital coupons, buy-one-get-one (BOGO) events, and flash sales.
Once you’ve selected an approach, decide how big a discount you want to offer, prepare advertising content, dust off your mailing list, and get to work. Before you know it, you’ll be racking up sales and generating some serious revenue.
