But you already knew that, so you’ve likely devoted many hours to optimizing your digital marketing strategy. Are your efforts paying off, or are you just stretching yourself too thin with little to show for it?
Does online marketing feel like a second job that shifts your focus away from your business, it’s time to make a change. Consider simplifying your digital marketing strategy by outsourcing.
Why Outsource?
Like most small business owners, you should keep as many processes in-house as possible.
You may have built your business from the ground up and want to continue using that approach whenever feasible. However, digital marketing is a great task to outsource. Currently, around 47% of small business owners manage their marketing in-house. Most companies outsource their online marketing either partially or entirely.
An increasingly large percentage of small businesses are outsourcing digital marketing functions because it accomplishes the following:
Saves Time
It takes over four hours to write one blog. If you’re blogging, you’re likely spending at least 12 hours per week channeling your inner wordsmith.
Outsourcing allows you to access top-quality blog content, diversify your online content, and save countless hours every week. This is a win for everyone, especially your customers and your business.
Improves ROI
A great outsourced services provider will be a one-stop shop for all your marketing needs. Instead of hiring your own freelancers or bringing in full-time in-house marketers, you can access only the services you require when you need them. The result is a better return on investment to help your business grow.
Allows Businesses to Diversify Their Marketing Plan
If you’re already overextended, adding more channels to your marketing game plan is the last thing on your mind. If your marketing presence is too narrow, connecting with the right audiences becomes challenging.
For instance, you might not have the bandwidth to add social media channels to the mix. As such, you’d be at a disadvantage, as 64% of small businesses make social media a central part of their marketing strategy.
What to Look for in an Outsourced Services Provider
There are dozens of outsourced marketing agencies, but they don’t all offer the same results. When searching for a prospective partner, ensure they:
- Offer marketing services designed for small business
- Provide transparent pricing
- Function as a one-stop shop for all your marketing needs
- Have proven results
Want a partner that does all this and more? Simpay Digital, the total business solutions provider, is the ideal fit for your business. Simpay is passionate about making business simple and provides a wealth of services designed for small companies, including digital marketing.
What Now?
Now is the time to determine if, when, and what to outsource.
Depending on the needs of your business, you may decide to invest heavily in digital marketing and outsource everything. Alternatively, you may only want to outsource one or two aspects of digital marketing to assess the ROI and decide whether it’s the right move for your business.
Regardless of your path, evaluate your potential partner to confirm they align with your company’s goals, values, and needs.
