Your Google Star Ratings Matter: Here’s Why

Once you create a Google Business Profile, consumers can leave a star rating and post comments about their experience with your business. While these star ratings may not seem overly important, they’re a significant factor in your overall reputation.

A high Google star rating will make your services more appealing to prospective customers, allowing you to generate quality leads and boost sales. Conversely, a low star rating can slowly cost you business.

Let’s explore why your Google star rating matters and highlight steps to earn more positive reviews and grow your business.

Why Your Google Star Ratings Matter (a Lot)

Here are three simple reasons to keep an eye on your Google star ratings:

Reason #1 – Consumers Care About Them

Did you know 81% of consumers will check out your Google Reviews before visiting your business? That’s right — prospective consumers will gather information about your business before visiting your establishment or your website.

If the feedback about your business is negative or non-existent, you could lose potential sales without getting the chance to interact with a prospect.

Reason #2 – Some Customers Focus on Bad Reviews

You probably think your brand reputation is in good shape if you have many positive reviews and a high average star rating. For the most part, it is. However, you may not be completely out of the woods.

According to a 2021 report, 96% of customers search for negative reviews specifically. These individuals will go straight to the one- and two-star ratings to discover why past customers left a bad review.

Reason #3 – Your Star Rating is Your Chance to Make a First Impression

For many customers, your star rating is partially responsible for forming their initial impression of your business. If you have many positive reviews and have proactively addressed negative comments, you can incentivize leads to explore your services or products further.

The bottom line is that your Google star rating matters greatly, and now is the time to pay more attention to it.

How You Can Boost Your Star Rating

There are several ways to boost your star rating and make your business more appealing to prospects:

  1. Ask customers to leave reviews.
  2. Respond to customer concerns and negative feedback.
  3. Simplify your digital marketing strategy and prioritize the customer experience.

The first two steps are relatively simple, but the third is more challenging. Fortunately, you don’t have to do it alone. Instead, you can use Simpay Digital’s total business solutions, including small business marketing services.

As your one-stop shop for marketing services, we specialize in making business simple so you can devote more time and energy to serving your customers.

Put a Plan in Place and Start Earning Five-Star Reviews

Rebuilding your Google star rating can be difficult if you only have a handful of reviews or have amassed too many negative comments. However, it’s not impossible.

You can build a great digital image by prioritizing the customer experience, proactively addressing negative consumer feedback, and creating a cohesive marketing strategy. Before you know it, your Google Business Profile page will be flooded with stellar reviews and positive comments.

Now is the time to build your reputation. Put a plan together and start earning great reviews today.

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