According to Zippia, there are over 660,000 restaurants and food service establishments throughout the United States. With so much competition, setting your business apart and growing your restaurant can be challenging.
Fortunately, you can attract more customers, increase sales, and set the stage for growth by using a few tried-and-true tools and tips. Do you want a few simple ways to grow your restaurant? Let’s discuss everything from leveraging social media to lowering prices to increasing sales.
How to Grow Your Restaurant Business
There are a few proven resources and steps to grow your restaurant and get more customers in the door, including:
1. Get More Active on Social Media
Did you know 63% of restaurants rely on social media as their main advertising channel? When was the last time you posted or advertised on social media? If it’s been several months, it may be time to rethink your marketing strategy.
Getting more active on social media allows you to connect with local audiences on platforms where they spend time each day. This will also empower you to build a loyal following and keep patrons informed about new specialties, deals, and offerings. Social media is one of the top tools to grow your restaurant. It is cost-effective and can help increase your visibility.
2. Upgrade Your Payment Processing Tech
Can you process online payments and facilitate to-go ordering? If not, it’s time to upgrade your payment processing technology. Fortunately, ditching your old-school payment processing software is easier than you might expect, thanks to Simpay.
Simpay’s tools can easily be integrated into your existing website. If you don’t have an active website, we can provide you with access to a user-friendly payment portal. We offer low fees, revenue tracking tools, and everything you need to maximize cash flow.
3. Revamp Your Menu
Revising your menu is a great tip for driving business growth. Review your menus to ensure they’re not overly complicated or too long. While you want to provide patrons with options, customers don’t like feeling overwhelmed by too many choices.
A simple menu will also help patrons make decisions faster. In turn, they will place orders in a fraction of the time so you can get to work prepping their delicious meals. Speeding up the decision-making process will help you turn over more tables and generate more revenue.
4. Try Lowering Prices to Increase Sales
If you have had a few slow nights, you might think Americans simply aren’t eating out as much as they used to. Fortunately, this is not the case. According to Statista, 24.31% of Americans eat out several times per week, and 23.9% dine out at least once a week. But how can you connect with these prospective customers?
One strategy is to lower prices to increase sales. While this may seem counterintuitive to your growth goals, it can make your business more appealing to patrons. Offer mid-week deals, provide other incentives to bring in customers, and make up the lower margins with volume.
Grow Your Restaurant Today
When you learn how to attract customers on social media and promote purchases with online payment tools, you have what you need to build your business. Put these tools to use and watch the sales pile up.