Quick response codes, more commonly known as “QR codes,” have existed for nearly three decades. Initially developed in 1994 by DENSO WAVE, QR codes were touted as a possible replacement for barcodes.
While this use case never caught on, several sectors eventually adopted QR codes, including the restaurant industry. The popularity of QR codes exploded during the pandemic, as patrons wanted to minimize contact with potentially contaminated surfaces like restaurant menus.
Even as concerns about the pandemic recede in the rearview mirror, millions of customers are still opting to view restaurant menus with these handy little square codes. By integrating QR codes into your restaurant’s business model, you can streamline the ordering experience and better serve your patrons.
Key QR Code Usage Statistics
Business Insider says nearly 100 million Americans will regularly scan QR codes in 2025. Currently, about 83.4 million U.S. consumers routinely scan QR codes to access information about brands or businesses that interest them.
While the above statistics shed light on general QR code adoption, recent data suggests that consumers are quite open to using QR codes during their dining experiences.
According to the National Restaurant Association, 58% of respondents said they’re more likely to access a restaurant’s menu via a QR code than request a physical menu.
Not only are modern restaurant patrons open to interacting with your business through QR codes, but many actually prefer this option.
Benefits of QR Codes
Your business can tap into several benefits by incorporating QR codes into the dining experience with a solution like Simpay Eats. Specifically, you can:
Reduce Operating Costs
Printing costs can quickly add up, especially if your restaurant uses disposable menus. Making the switch to QR codes can reduce or eliminate this unnecessary expense and help your business remain profitable.
Reducing your reliance on physical menus can also make life easier for your staff. Your hosts and servers will no longer waste time passing out menus. Instead, they can immediately begin serving customers by getting their drink orders, thereby setting the stage for an enjoyable dining experience.
Streamline the Ordering Process
QR codes not only reduce waste but also streamline the ordering process. Customers can easily peruse your food selection using their smartphones rather than attempting to locate items of interest on a physical menu, leading to faster ordering and an improved service experience.
With an easy-to-use solution like Simpay Eats, you can facilitate simple ordering and online delivery. Schedule a free demo to learn more.
Printing paper menus is wasteful as well as costly.
Fortunately, transitioning to QR codes decreases your company’s environmental impact. Environmentally conscious customers will appreciate your brand’s efforts to reduce waste and explore more efficient ordering options.
The Future of Efficiency
Implementing QR codes into your service model is an ideal way to improve overall operational efficiency.
To make the most of them, however, you must also invest in the right technologies, like an all-in-one point-of-sale system. Such a solution can offer your business several significant advantages and allow you to provide a more dynamic and satisfying dining experience.