Digital marketing has changed how companies promote their business, attract prospects, communicate with customers, and more. This has happened because digital marketing works. For example:
- Companies using email marketing receive $36 for every dollar spent.
- 49% of businesses identify organic search as giving the best return on investment, while small businesses see the highest return on investment using email marketing.
- A company website offering an outstanding user experience produces a 400% higher conversion rate than other websites.
Digital marketing is any digital channel you use to market your products and services. Those channels include your website, social media, email marketing, ranking in online search results using SEO, advertising on search engines, content marketing, and text messaging. If you’re not taking full advantage of digital marketing, now is the time to change the situation.
How can you simplify bringing the benefits of digital marketing to your business? Look for a one-stop shop like Simpay Digital. When you partner with Simpay Digital, you’ll get total business solutions, including digital marketing tactics. The right partner can help by making business simple and assisting you in growing your business.
What Can Digital Marketing Do for You?
There are many reasons why expanding your digital marketing will help you grow your business. Here are some of the most important.
Reach Buyers Using Digital Channels to Make Purchase Decisions
Research shows buyers use various digital marketing channels as their main source of information before making a purchase. For example, 48.2% of buyers use search engines to obtain information about products and services. 43.1% use social networks, and 33.5% use a brand’s website. If you appear high on search results, are active on social media, and design your website to simplify a buyer’s research, you will reach a large audience.
Find New Customers
You can use SEO techniques to optimize the pages on your website and the content it provides. Once you rank well on the search engines or use pay-per-click advertising, you’ll get exposed to a new set of potential customers you wouldn’t have found otherwise.
Build Your Credibility
When buyers see your company in many areas of the internet, they become more familiar with your business, which helps build brand awareness. In addition, you will build trust because buyers will learn more about your business and come to trust your business if you provide authoritative content to help them make purchase decisions.
Increase Customer Engagement
Many digital tools, including your website and emails, allow customers to interact with you directly. You can build relationships with prospects and customers by actively responding to comments or completed forms on your website. Building credibility and promoting customer engagement will also build customer loyalty.
Final Thoughts
Digital marketing creates many opportunities to connect with your target audience. It’s not just something businesses are promoting. It’s the buyers themselves who have turned digital marketing into a golden opportunity for your brand. You can use digital marketing to attract buyers, convert them to customers, and stay in touch with them over the long term to promote loyalty.
Now is the time to use digital marketing to bring your business to the next level.
