Businesses face many challenges, lack of trust should not be an additional hurdle. In business, customer expectations have become supercharged. Being perceived as trustworthy is essential. Today’s consumer has grown accustomed to instant gratification, expects 24/7 mobile-friendly accessibility, and has little to no patience for poor customer service. So how can you deliver premier service and build a relationship on a foundation of trust?
Provide Security
It’s no secret that consumer buying habits have changed immensely over the past two years due to the pandemic. Companies who offer contactless payments have found success navigating the shift in consumer behavior. Adding an additional level of protection is also an essential component of trust.
According to The Financial Brand, a survey from Mastercard shows that 79% of surveyed consumers worldwide are now using tap-and-go payments, citing safety and cleanliness as the key drivers. The trend is here to stay. 74% of surveyed consumers plan to continue using contactless payments even after the pandemic is over. Putting customers safety first is a contributing factor to building trust.
Be consistent
Do what you say you will do. The fastest way to lose trust is to fail at delivering on your promise. Your customers trust you to deliver your product on-time, as promised, and with quality service. The best way to do this is to streamline your processes and put systems in place to ensure consistency is a daily common practice. When customers have confidence they can rely on your business and know that you will consistently meet their needs, loyalty will follow.
Offer personalized service
Like consumers, business owners expect high levels of convenience and consistency from their vendors, partners, and service providers. And that aspect of trust is only growing more important in business-to-business (B2B) sales. According to HubSpot, “trust will remain critical for winning deals.” Yet the importance of trust built on a foundation of outstanding, reliable, personalized service is often overlooked. Going one step further by offering personalized service is a standard that sets organizations apart from the competition. “Our clients are able to call in with an average wait time of less than 30 seconds, before a human being picks up the phone. That’s a totally different client experience and is why Simpay’s customer retention is 2 to 3 times the industry standard,” says Michael Hervis, SVP of Payments at Simpay.
Our mission is to make life simpler
Our mission is to make life simpler for business owners nationwide— that’s the Simpay difference. Business owners can trust that we consistently deliver on our mission. “We ensure everything works so our client is ready to go and doesn’t even have to think about what they are doing,” says Hervis.
If your business is looking to turn transactions into relationships, contact Simpay today! After all, relationships are simply a matter of trust.
For more insights into best practices for small businesses looking to bounce back after COVID, download Simpay’s latest white paper, “Help Wanted! How Your Business Can Survive and Thrive Post-pandemic.”
